The ITC Water Stewardship Program focuses on sustainable water management and resource conservation in rural areas, particularly in Coimbatore's Karamadai block. The initiative incorporates soil conservation techniques, water harvesting methods, and watershed development to restore ecological balance. The program aims to increase agricultural productivity, enhance animal husbandry practices, and promote horticulture. By improving livelihoods, it also strengthens the resilience of local communities. The program includes capacity building, afforestation efforts, and environmental education to create lasting positive impacts on the community’s resources and ecosystem.

. The project focused on:

  • Surveying and identifying water-scarce regions.
  • Establishing farm ponds and irrigation facilities to support coconut farming.
  • Training farmers in water-efficient farming techniques.

 

This initiative significantly improved water availability for farming communities and enhanced productivity through better irrigation practices.

 

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Coconut Development Programme: Water Management and Climate Resilience Technologies for Coconut Plantations

Conceptual Framework Coconut, revered as Kalpavriksha (the tree of life), is one of the most significant plantation crops in Coimbatore District, the largest coconut-producing district in Tamil Nadu. However, climate uncertainties, rising input costs, and limited market security have made traditional agriculture unsustainable for many small and marginal farmers. Recognizing this challenge, Marico Ltd., a leading FMCG company with a strong CSR focus, partnered with COODU in 2018 to launch the Coconut Development Programme under its CSR initiative. The programme aimed to strengthen water management, soil and moisture conservation, and climate resilience practices in coconut plantations to enhance productivity

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Marico Ltd – Water Resource Management for Agricultural Sustainability

The ITC Water Stewardship Program focuses on sustainable water management and resource conservation in rural areas, particularly in Coimbatore's Karamadai block. The initiative incorporates soil conservation techniques, water harvesting methods, and watershed development to restore ecological balance. The program aims to increase agricultural productivity, enhance animal husbandry practices, and promote horticulture. By improving livelihoods, it also strengthens the resilience of local communities. The program includes capacity building, afforestation efforts, and environmental education to create lasting positive impacts on the community’s resources and ecosystem.. The project focused on: Surveying and identifying water-scarce regions. Establishing farm ponds and irrigation facilities to support

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